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部落客 > 精明商家 > 教你做商业知识

Wednesday, 14 October 2009

全球广告市场或萎缩7.2％
发表 Wednesday, 14 October 2009, 8:27 PM, 分类 教你做商业知识

即时新闻 October 14, 2009

欧洲电信与视听研究所公布的调查报告认为，今年全球广告市场将萎缩７．２％，除网际网路之外，各种广告媒介都将面临广告投放额下降的局面。

欧洲电信与视听研究所发表的报告预计，今年将是广告市场开始萎缩的一年，预计全球电视广告的投放总额会下降７．５％，广播和报刊杂志广告会大幅下滑１１．４％至１１ ．６％。

报告说，唯有网际网路广告一枝独秀，投放额将增加１１．４％。据悉，２００７年以来，网际网路广告投放额就超过广播，位列广告媒介第三位，仅次于电视和报刊杂志。

从全球广告市场来看，广告公司寄望于明年的经济复苏。欧洲电信与视听研究所预计，明年全球广告市场将增长３．２％，２０１１年可能会恢复到２００８年３０８０亿欧元的水准，到２０１２年将增至近３２００亿欧元。

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