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Penang
Other Cities | Klang Valley
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Unique Selling Proposition
Targeted traffic vs un-targeted traffic
Everyday.com.my website has a niche targeted traffic. Everyday.com.my’s traffic is not comparable to famous news sites & blogs in Malaysia because of our niche target market. Our target market is consumers who have spending power. Everyday.com.my contents is build around ways to spend wisely thus readers who doesn’t have spending power don’t visit Everyday.com.my. Reader’s intention while reading the content In Internet, reader’s intention at the time of reading content is very important because it is of that intention that leads to action. Everyday.com.my readers come to everyday.com.my every day to find great deals to maximize their purchases. In that sense, any promotion or deals that has an intention of giving consumer value, the consumer will buy to it. Online Purchase vs Local Search There are 2 type of internet users in the market. First is the crowd who search for information online and purchase online and another crowd is search online and purchase local (offline). Everyday.com.my targets local search segment of the market. In fact, more than 80% of search engine users search for local products and services, and more than 90% of the transactions resulting from these searches are completed offline. Social Influencer vs Normal Readers In a highly social world, there are many influencers in the society and each influencer has their influencing topic. You yourself might be an influencer too in your social networks, example your friends might ask your advice when it comes to marketing techniques. Everyday.com.my readers are elite shoppers and they are often categories as influencers when it comes to shopping. Our readers know first hand of all the deals and events happening and many of their friends rely on them to help them in their purchase decisions. To maximize your marketing spending, it is important to focus it on the correct people and influencer is one of them. Search Engine Marketing + Promotion Search engine marketing has the highest return on investment in all marketing channels. Search engine marketing will bring targeted customers and promotions are the decision maker factor that converts a leads to a customer. Promotion brings the urgency factor to force consumer to make their decisions. Search Engine Marketing is one of the services inclusive in the package when you advertise in Everyday.com.my. Online discount voucher redemption rate is higher Research shows that discount voucher redemption rate in internet has a higher redemption rate than magazines and newspaper. Paper coupons generally have a dismal redemption rate of 1% to 2%, while online coupons boast the startling rate of 10% to 15% . Use of this Web site constitutes acceptance of the everyday.com.my User Agreement and Privacy Policy. |